Why Jollibee Commercials - Kwentong Jollibee Valentine Series make every Filipino cry just before Valentine's Day 2017?

Creative minds behind "Kwentong Jollibee Valentine series " really hit the audience's heart with their heartwarming and tear-jerking commercials that have gone viral in social media few days before Valentine's Day 2017.

Jollibee Commercials Valentine's Day 2017

The Jollibee Commercials - "Vow" and "Crush" were uploaded Thursday, February 9, 2017, while "Date" was uploaded on Friday. 

For those who haven't viewed the videos yet, here are some brief descriptions/spoilers on what the videos are all about.

Kwentong Jollibee Valentine Series

1. Kwentong Jollibee Valentine Series: Vow revolves in the story of a person who sacrifices a lot just for the love of his life. Unfortunately, that unconditional love turned out to be unrequited.

The video starts with a bride marching while a man’s voice narrates in the background. While the bride marches, there's a series of flashbacks shown such as the first time the two characters met and how they spent a lot of time together. As the video ends, viewers were surprised to see that the narrator turned out to be the best man, instead of the groom.

Kwentong Jollibee Valentine Series: Vow was directed by Ianco Dela Cruz. It was already viewed 8.3 million times in just less than 24 hours since it was uploaded on Facebook.

2. Kwentong Jollibee Valentine Series: Crush - is all about the love that persists and wins.
Directed by Joel Ruiz, “Crush” has 6.1 million views in less than 24 hours since it was uploaded. It currently has 9.6 million views on Facebook.

3. Kwentong Jollibee Valentine Series: Date - heartbreaking narrative about the boy who accomplished his father's dying wish for Valentine's date. Directed by Pepe Diokno, this Jollibee commercial earned more 7 million views as of the time of posting.

[source: IBT Philippines, Jollibee Philippines Youtube Channel]